See It Before Its Gone
407 Pacific Avenue-Neptune Apartments
414-416 Soquel Ave. Ace Appliance
105 Pacific Avenue, Brookdale-Brookdale Post Office
SITE HISTORY
See it before it’s gone.
Not every important building is officially designated historic. Some simply become part of the fabric of a community—until one day, they’re not there anymore.
These buildings are part of the character, memory and story of our community. Could they have been saved, restored, or adaptively reused?
A building doesn’t have to be officially designated “historic” to matter. These places hold memories, stories and character that help make Santa Cruz special.
Let’s take a closer look at what’s still here—and make sure we recognize its value before it’s gone. Once they’re gone, they’re gone.
Neptune Apartments-constructed in 1937. ‘Centrally located between the beach and town.’
Santa Cruz Evening News. May 21, 1937
414-416 Soquel Ave. Santa Cruz. Radiator Works, Peoples Exchange Furniture, Ace Appliance
Santa Cruz Evening News. August 17, 1931
Santa Cruz Sentinel January 5, 1946
Santa Cruz Sentinel. May 6, 1973
Want To Learn More?
Rob Roy by the Sea. Credit: University of California, Santa Cruz. McHenry Library, Special Collections. Digital collection
Log Cabin. Credit: Carolyn Swift
Aerial of La Selva Beach, 1955. Credit: Covello & Covello, courtesy of Carolyn Swift
Boy at Rob Roy Beach. Credit: University of California, Santa Cruz. McHenry Library, Special Collections. Digital collection
Santa Cruz Sentinel, Feb 2, 1976