See It Before Its Gone

407 Pacific Avenue-Neptune Apartments

414-416 Soquel Ave. Ace Appliance

105 Pacific Avenue, Brookdale-Brookdale Post Office

SITE HISTORY

See it before it’s gone.


Not every important building is officially designated historic. Some simply become part of the fabric of a community—until one day, they’re not there anymore.

These buildings are part of the character, memory and story of our community. Could they have been saved, restored, or adaptively reused?

A building doesn’t have to be officially designated “historic” to matter. These places hold memories, stories and character that help make Santa Cruz special.

Let’s take a closer look at what’s still here—and make sure we recognize its value before it’s gone. Once they’re gone, they’re gone.

Neptune Apartments-constructed in 1937. ‘Centrally located between the beach and town.’

Santa Cruz Evening News. May 21, 1937

414-416 Soquel Ave. Santa Cruz. Radiator Works, Peoples Exchange Furniture, Ace Appliance

Santa Cruz Evening News. August 17, 1931

Santa Cruz Sentinel January 5, 1946

Santa Cruz Sentinel. May 6, 1973

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